Want to build a small business website, but aren't sure what you're getting into? Effective Websites for Small Businesses was written just for you!
Too many small business owners are anxious about taking their companies online. They don't know a thing about internet business so they feel vulnerable and unsure of themselves. If that describes you, we've got good news.
This unique web design book was written by two web veterans (one website designer and one copywriter). You'll get the inside secrets on what to look for and what to beware of when working with professionals to build a small business website.
No more being confused by industry jargon. No more wondering if what you're being told is fact or just another myth. You'll gain the confidence you need to move your company online without fear.
Insightful chapters include:
- The Internet Effect
- The Real Value of Your Website
- Build a Small Business Website for Your Target Customers
- Effective Design Elements for Professional-Looking Sites
- Proven Website & Search Engine Copywriting Practices
- Search Engine Optimization: Is It Worth the Extra Cost?
- Pay-Per-Click: Another Way to Be Found Online
- Other Avenues for Promotion: Local Search, Directories and Specialty Listings
- Ezine Help You Convert, Retain and Sell
- How to Hire a Web Designer & Copywriter
- Blogs: Do You Really Need One?
- Social Media & Online Networking
- Video & Visual Interaction
You'll also find complete worksheets with questions to ask a web designer and copywriter. These will help you quickly find, interview and choose the best web professionals. The worksheets will also assist in providing the appropriate information designers and copywriters must have to do their best work as they build a small business website for you.
