"I love this book because it’s practical for any small business owner who wants to build a website but has no idea where to start. The worksheets are very handy for gathering all the information you’ll need to pass onto your web development team. There’s no hype or technical jargon, just down-to-earth specifics about what to do from two pros that run small businesses and websites themselves!"
"If you’re a small business owner who’s thinking of creating or revamping a website, you should be afraid, very afraid! But not if you follow the advice given in Effective Websites for Small Businesses. This book cuts through the clutter, communicates what you need to know in language you will understand and gives you the knowledge you need to gain an edge on the competition."
"Kristi and Karon have written a book that’s a magic carpet into the world of web marketing. Whether you’re building or strengthening your online presence, count on their wisdom and easy-to-follow advice to smooth the process and improve the results."
"Setting up a website should be exciting, not an exercise in frustration. This book teaches you how to confidently deal with Web professionals to meet your business goals Read the entire article at Small Biz Trends."
"Effective Websites for Small Businesses is a wonderful resource for any small business owner savvy enough to realize that professional web design is part of the path to the "next level" that everyone is seeking."
"This comprehensive primer on websites helps a business owner understand which elements are crucial for a site that brings a positive return on their investment. Read it before creating or revamping your site so you make smart design, copy and promotional decisions!"
"Very practical information that everyone should know before outsourcing web development work, or going the do-it-yourself route. A fun read, full of creative ideas and useful information!"
"In this day and age, it’s hard to believe that nearly half (46%) of all small businesses still don’t have websites. For those who need to create one, or those with outdated or immature sites that should graduate to the next level, Effective Websites for Small Businesses provides the guidance to ensure a highly effective one."
"Small business people face unique challenges. They work hard and usually have to wear many different hats at the same time. One thing they don’t have time for is to learn how to design and build websites. But each of them needs a website.
“To compound the problem, they don’t even know enough to reliably and safely choose the best suppliers to create, write and manage their sites. This is the gap filled by this book. And it fills it magnificently.
“After reading this book cover to cover, any small business person will have the knowledge he or she needs to find, evaluate and choose honest and talented suppliers who can create a hard-working website.
“If you run a small business and need to know just enough to get someone else to build your website, you’ll find this book invaluable."
"The process of launching a website can be so involved that small businesses often forget to ask themselves the two most important questions: ‘What actions do I want site visitors to take?’ and ‘What do I want to get out of my website?’ Effective Websites for Small Businesses provides a clear roadmap to successful web development while always keeping these key questions in mind."
"Wondering if you need a website that is beyond the norm? YOU DO! Effective Websites for Small Businesses makes it easy for you to create exactly what you need to promote your business!"
